How to Optimize Free Trial Length to Increase Conversion Rate

Explore the importance of free trial lengths for subscription businesses, aligning with natural usage habits. Learn to optimize strategies,…

A Framework for Testing Acquisition Campaign Creatives

Learn from Phiture's straightforward flowchart for user acquisition campaigns, designed to guide and optimize creative testing. Elevate…

How to Determine Paywall Features and Pricing with User Surveys

Learn how user surveys and pricing models can help freemium apps identify mobile app value drivers and willingness-to-pay of their users in…

How the App Analysis Framework Inspires Collaboration, Creativity, and Action

Learn how our app teardown framework fosters collaboration, deepens team knowledge of CRM strategy, and inspires creativity. Step-by-step…

Localization for Motion Design: Plotting Processes for Success

When undertaking localized motion design, it’s worth investing time in planning your approach to localizing creatives and how you organize…

The Subscription Stack: How to Boost Loyalty and Reduce Churn

Discover the vital components of subscriber loyalty to reduce churn, as part of our Subscription Stack blog series. Reduce churn and…

Personalization Beyond the Download: How ASO & Acquisition Data Can Help Strengthen CRM

Unlocking CRM through ASO & Acquisition Data: Learn how to personalize user journeys beyond downloads by leveraging acquisition data in CRM…

How to Use Automated Rules to Optimize Your Apple Search Ads Campaigns

Achieve ASA campaign success with the power of automated rules. Optimize performance and save valuable time. Tailor your approach to…

How to Deploy Liquid Code for a Highly Personalized CRM Strategy

Discover the power of Liquid, the versatile templating language behind personalized user experiences. Learn why incorporating Liquid into…

How to Use Mobile Marketing Insights to Successfully Launch Mobile Games

Discover the key to a successful mobile game launch. Learn how collaboration between marketing teams and game developers, along with…