The Mobile Growth Stack
What Is The Mobile Growth Stack?

What Is The Mobile Growth Stack?

The Mobile Growth Stack is a framework for marketers, founders and growth practitioners to develop and evolve a growth strategy for mobile.
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Andy Carvell
Mobile Growth Stack Blog
Checklist — How to choose a Mobile Attribution Partner

Checklist — How to choose a Mobile Attribution Partner

Saikala Sultanova (Head of UA at Space Ape Games) shares her comprehensive checklist for picking the right mobile attribution partner.
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Mobile Growth Stack
RRF: a framework for building impactful notifications

RRF: a framework for building impactful notifications

Design and build the most impactful notifications first to increase user engagement and retention fast.
Go to the profile of Andy Carvell
Andy Carvell
Acquiring Better Users — Eric Seufert and Thomas Petit on UA Tactics

Acquiring Better Users — Eric Seufert and Thomas Petit on UA Tactics

Paid User Acquisition (UA) is the most scalable growth channel for apps. In this interview, two industry experts share their take on UA.
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Mobile Growth Stack
Building Apps for Mobile Growth: Tech Layer Choices

Building Apps for Mobile Growth: Tech Layer Choices

A poor tech setup will inhibit what a growth team can do. Here are the tech choices that matter for growth-driven apps.
Go to the profile of Andy Carvell
Andy Carvell
Mobile Growth Model

Mobile Growth Model

This is a special guest post for Mobile Growth Stack series, that combines my previous posts on mobile growth model into a single post
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Bayram Annakov
Latest
How to implement the Mobile Growth Stack at a tech startup? — Shapr3D case study

How to implement the Mobile Growth Stack at a tech startup? — Shapr3D case study

Learn how you can use the Mobile Growth Stack to drive app installs, and grow your retained & monetized userbase.
Go to the profile of Gabor Papp
Gabor Papp
Crowdfunding for Mobile Games — Is it Worth it?

Crowdfunding for Mobile Games — Is it Worth it?

With more than 20,000 games released in the App Store per month, getting discovered is tough. Is crowdfunding the solution?
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Mobile Growth Stack
How to build a Growth Model

How to build a Growth Model

One of the first things a Growth PM should set up is a Growth Model.
Go to the profile of William Gill
William Gill
The Mobile Growth Stack: 2017 Edition

The Mobile Growth Stack: 2017 Edition

The 2017 Mobile Growth Stack: a revised and updated version of the framework that incorporates the major developments and trends.
Go to the profile of Andy Carvell
Andy Carvell
Growth Engineering Vs Product Engineering

Growth Engineering Vs Product Engineering

Why maintaining separate product and growth roadmaps is effective— even if there isn’t a dedicated growth team.
Go to the profile of Andy Carvell
Andy Carvell
User Accounts: Pros And Cons For Mobile Growth

User Accounts: Pros And Cons For Mobile Growth

User accounts can be a fantastic way to build user loyalty and increase retention. However, they do not make sense in every scenario.
Go to the profile of Andy Carvell
Andy Carvell
Lifecycle Marketing 101

Lifecycle Marketing 101

A short introduction to the huge topic of lifecycle marketing. How to build a lifecycle marketing program from scratch.
Go to the profile of Andy Carvell
Andy Carvell
Applying The Mobile Growth Stack

Applying The Mobile Growth Stack

Using the Mobile Growth Stack as a tool to assess current competencies and identify the most attractive opportunities.
Go to the profile of Andy Carvell
Andy Carvell
2015: The Mobile Growth Stack Revised

2015: The Mobile Growth Stack Revised

(Disclaimer: I lead a growth team at SoundCloud. The views expressed here do not necessarily represent those of my employer)
Go to the profile of Andy Carvell
Andy Carvell
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